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A website redesign is a high-level overhaul that involves significantly changing elements like the code, content, structure, and visuals of your current website to better serve your visitors. A great website redesign tends to boost revenue, lower bounce rates, and improve user experience (UX).

Why do we need to redesign a website?

A website redesign takes time, effort, and money — but it can be crucial to your success online. When aligned with your overall business strategy, a redesign can help you increase your conversion rate, improve your rankings, and meet the needs of your team and visitors.

Why is design redesign process important?

The aim of redesigning is to create a better experience for users and improve usability. The factors that lead to the decision to redesign should be focused on increasing the user base by creating and adding new content. A redesign should shape both quantitative and qualitative design needs.
The end result of a redesign should always improve the functionality by solving the existing problems. The sole purpose of redesigning is not to rebrand, change aesthetics, look or feel and change placements of the existing elements in the layout. Although these can be a part of the whole redesign process and should contribute to content consumption and usability.