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Pay Per Click/ PPC is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically. It is one of the most successful forms of digital marketing

What is the purpose of PPC?

With digital marketing evolving and boosting more competitive markets, social media have become a stricter breakthrough. Companies have less pleasure in meeting the public on free channels, and the intense competition has slowed down organic traffic. Many different names and abbreviations exist for paid search marketing in the marketing and advertisement field.

How Does PPC Work?

Any time if internet users select a PPC ad, advertisers pay a certain fee. Advertisers pay for site visits rather than for organic traffic clicks. This cost (CPC) will increase or decrease according to different factors in your campaign.

PPC for the beginning:

  • Provides easy entry
  • Observable and trackable outcomes
  • Other marketing platforms are working well
  • Contains a large amount of valuable
PPC has a significant and positive influence on most businesses and brands. If you don’t do PPC marketing, you are probably missing heavy traffic and sales.